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Campaign Face Off: Tinder v/s Bumble v/s OKCupid

Tis the growing season of love, we state! Indian Dating Apps Campaigns – Tinder, Bumble and battle that is OKCupid away with promotions of various tone and approach. What type works the that is best.

Bumble’s #EqualNotLoose

Simply 2 days post her wedding that is extravagant to Jonas, Priyanka Chopra had been right right right back at your workplace going to the seminar for the official launch of Bumble in Asia. For the unknown, Bumble is a dating application which claims become ‘a social networking by females for everyone’. It recently debuted in Asia while announcing PeeCee since it’s investor and partner. Alongside the launch, Bumble circulated a campaign #EqualNotLoose for the Indian audiences Priyanka that is starring Chopra the employer woman.

Having a objective to enable females, Bumble seeks to battle Gender bias and asks ladies to help make the move that is first.

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Aside from being truly a date-finding platform, Bumble also providers friendships having its “BFF mode” and company networking via Bumble Bizz.

Tinder’s ‘Adulting Can Wait’

Having said that, having a thought that is altogether different for ‘Adulting can Wait’ Tinder tells us to take pleasure from every minute of life making use of Gen Z’s reality. It establishes that the life that is pre-adulting should be cherished and championed rather than be underplayed as just transitional.

In popular tradition, the word ‘Adulting’ signifies behaving in a manner that is characteristic of the stereotypical adult. The campaign attempts to deal with and breakdown exactly these stereotypes additionally the pressures to comply with them while having a view that is light-hearted of away and embracing the excitement of the latest and unexplored experiences. Continue reading