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Day dating websites tend to see a spike in traffic between New YearвЂ™s and ValentineвЂ™s.
Nonetheless, it is not only the dread of 14, aka вЂsingles awareness dayвЂ™, that gets people signing up february.
These sites are cleverly tapping into customer demand as online dating services become increasingly popular вЂ“ with 15% of all American adults reportedly having used one.
Though some bigger internet dating sites count on tv or PPC marketing, good old fashioned content marketing continues to be a terrific way to attract a clientele.
HereвЂ™s a review of merely several examples. Also to get the full story with this topic, always check these Econsultancy resources out:
OKCupid had been one regarding the online that is first web sites to utilize content to drive its overall strategy.
The initial incarnation вЂ“ OKTrends вЂ“ had been run because of the companyвЂ™s co-founder, Christian Rudder, whom utilized his mathematical history setting the tone of this weblog. Continue reading